Commercialized college sports is american higher educations elephant in the room although big time college sports have pervasive effects both on and off campus this activity has been routinely ignored by scholars and almost never included in university mission statements. Big time sports in american universities weighing why universities embrace and encourage major sports programs may 21 2011 duke university professor charles t clotfelters book big time sports in american universities is a delightful guide to and analysis of the intersection between americas major universities and their big time sports programs. In his recent book big time sports in american universities dr clotfelter notes that between 1985 and 2010 average salaries at public universities rose 32 percent for full professors 90 . Drawing on new research findings this book takes a fresh look at the role of commercial sports in american universities it shows that rather than being the inconsequential student activity that universities often imply that it is big time sport has become a core function of the universities that engage in it. What is relevant for our time is the unshakable hold that big time sports has over the universities that engage in it universities that have gotten into the big time sports business virtually never give it up the strength of this hold cannot be explained by the benefits that athletic competition brings to the academic mission alone
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